Saturday, November 14, 2009

Women in ads targeted towards men





The woman’s role in beer and cigarette ads is to be a trophy, props for male characters. In these ads women are often in groups surrounding one man, a common established stereotype of the roles of males and females in society. In men's magazines, women bodies are usually the focal point and women usually play the stereotypical role of a seductress. By playing the role of a seductress in various men's magazines, women are naturally seen as sex objects.
-Stephanie S.

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